Why We Invested in Lawfty

We are excited to announce our investment in Lawfty, a company transforming how personal injury cases are found, matched, and resolved. Personal injury law remains one of the most fragmented corners of the legal industry. Consumers rarely know which firm is right for their case, marketing spend is opaque, and outcomes vary widely depending on who happens to answer the phone. Lawfty is solving this with a technology platform that connects injured people to the right lawyer, backed by more than a decade of proprietary case data.

Lawfty was founded in 2013 by Todd Richheimer, a commercial litigation attorney, who saw an industry built on guesswork rather than data. Rather than operating as just another marketing agency for personal injury firms, Todd set out to build the infrastructure connecting consumers with the right law firm for their specific case, at scale and nationwide. That vision has grown into a national network of more than 100 preeminent partner law firms spanning motor vehicle accidents, catastrophic injury, medical malpractice, workers' compensation, and Social Security disability claims.

Lawfty's platform starts with a simple call. The company gathers the details of a person's case, then draws on more than a decade of case-cohort and settlement data to determine which firm in its network is best positioned to deliver the strongest outcome, rather than the firm that happens to be advertising loudest. Once a case is placed, Lawfty stays involved, tracking statute of limitations deadlines, monitoring case status through direct integrations with partner firms' case management systems, and supporting clients through resolution. It's a model built on data and accountability, not billboards.

The scale is what sets Lawfty apart. The company has signed nearly 80,000 cases since inception, with 2026 on pace to be a record year. That growth has been supported by an operational foundation built for durability, not just speed. Lawfty has diversified well beyond its original paid-search roots into lead generation, firm-to-firm referrals, and a fast-growing direct-to-consumer brand, giving it a resilient, multi-channel engine at a time when customer acquisition costs across the industry are rising.

At The LegalTech Fund, we believe in supporting companies that bring data, technology, and accountability to parts of the legal industry that have long operated without them. Lawfty's mission fits squarely within that thesis. By pairing proprietary case data with a scaled partner network, Todd and his team are building the infrastructure to make personal injury law more efficient for firms and more effective for the people who need it most.

We are proud to welcome Lawfty to The LegalTech Fund.

See Lawfty's profile in the TLTF Directory.